GMTA Appoints New President, CEO as Former Leader Steps Down

Walter Friedrich has appointed Michael Rose to be his successor as the new president and CEO at German Machine Tools of America.


Walter Friedrich (left) and Michael Rose (right) shaking hands.
Friedrich (left) will maintain an active role in the company as senior adviser and board member as Rose (right) takes over as president and CEO. Photo Credit: German Machine Tools of America

After 32 years as president of German Machine Tools of America (GMTA), Walter Friedrich is stepping down, having appointed Michael Rose to be his successor as the new president and CEO at GMTA.

Friedrich was one of the first three employees when GMTA — American Wera at the time — was formed in 1991. He started his career at Pittler Maschinenfabrik where he advanced from toolmaker to NC programmer, eventually transferring to Chester, Connecticut, in 1984 to support the North American operations of the company. He later joined Liebherr in 1986, where he was project manager within the automation group.

Earlier this year, Friedrich spoke with the company’s board of directors and decided to step down. The change was effective April 1.

Rose brings over 20 years of machine tool experience to the new post, having been most recently employed as the director of sales for a leading German machine tool builder. Friedrich says he is confident that Rose is fully prepared to handle all his new responsibilities. “Michael’s experience within the automotive sector as a key account manager and most recently as director of sales, has prepared him well for his future responsibilities within GMTA.  I’m sure he will continue the company’s expansion.”

Rose adds, “My objective is to continue the tradition of excellence established by Friedrich, while at the same time creating additional growth opportunities for the organization.”